Turn Investor Cash into Paying Customers

Convert your capital into pipeline with our pay-per-appointment lead generation for B2B SaaS startups.

Fast Launch

Minimal Setup

Our Process

A Clear Path to Revenue-Generating Appointments

Understand

We begin by learning your goals, product, and ideal customer profile. Whether you're targeting CTOs, founders, or operations leads, we focus on what matters most so every lead we deliver aligns with your sales strategy.

Implement

We launch a custom outreach campaign based on your target audience. Our team handles the copy, targeting, and systems setup to ensure qualified leads start flowing into your calendar quickly and efficiently.

Optimize

Once your campaign is live, we track performance, analyze data, and refine messaging to improve results over time. Our goal is simple: increase show rates, boost conversions, and keep your pipeline full.

Explore Features

Book Qualified Sales Appointments, Without Hiring a Sales Team

Precision Targeting

We identify and reach the decision-makers who match your ideal customer profile.

Improved Conversions

Booked Meetings Only

You only pay for real appointments with qualified SaaS prospects.

Powerful Automations

Fast Launch

Get your first appointments on the calendar in days, not months.

Extraordinary UX

Turn Your Raise Into Revenue with Qualified Sales Appointments.

Our Mission

Helping B2B SaaS Founders Turn Capital Into Customers, One Meeting at a Time

We work with fast-moving startups to deliver qualified sales appointments through personalized outbound campaigns. You won’t get inflated lead lists or vague promises.

You won’t get inflated lead lists or vague promises. Instead, we focus on real conversations with decision-makers who match your ideal customer profile.

Effortless Collaboration and Visibility

Easily integrate with your calendar and CRM so you can track booked meetings, follow-ups, and outcomes without disrupting your current workflow.

Pipeline Growth Made Simple

We handle targeting, outreach, and appointment booking so you can focus on converting high intent prospects into customers.

Powerful Analysis

Clear Insights. Smarter Growth.

Know what’s working at every step. With full visibility into outreach performance, booked meetings, and conversion metrics, you stay in control of your sales pipeline

⇨ Connect Seamlessly to Your Existing Tools

⇨ Understand Performance at a Glance

⇨ Share Progress Easily Across Your Team

Your success,

Your Success, Our Priority

#1

Campaign Management

We plan, write, and execute outbound campaigns tailored to your audience so you get meetings that actually convert.

#2

Lead Visibility

Get real-time updates on booked calls, lead quality, and progress so you're never in the dark about your pipeline.

#3

Performance Insights

We track outcomes and continuously optimize to help you scale faster with data-backed decisions.

FAQS

Frequently Asked Questions

What kind of companies do you work with?

We specialize in working with early-stage and growth-stage B2B SaaS startups that have recently raised capital and are ready to scale their customer acquisition.

How does the pay-per-appointment model work?

You only pay when we book a qualified sales appointment with a lead that matches your ideal customer profile. No monthly retainers or long-term contracts required.

Who sets the qualification criteria for leads?

You do. We work with you to define your ideal customer profile (ICP), including company size, role, industry, and geography. Every appointment we book must meet that criteria

How soon can I start getting appointments?

Most clients see their first qualified meetings within 7–14 business days after onboarding. Speed depends on the complexity of your target market and messaging.

Do you provide the outreach copy and targeting?

Yes. We handle the strategy, messaging, copywriting, and targeting. You approve everything before it goes live.

How do you ensure lead quality?

Every lead is pre-screened based on your criteria. If a meeting doesn't meet your standards, we replace it at no cost.

Can you integrate with my existing CRM or calendar?

Yes. We can connect to your CRM and calendar to streamline scheduling, tracking, and reporting. No extra admin work needed on your side.

Is there a minimum commitment to get started?

We offer flexible engagement options with no long-term lock-in. The only requirement is that you're ready to grow and willing to collaborate on a strong outreach strategy.

Our Partners & Investors

Testimonials

From Cold Outreach to Closed Deals.

"

Since working with Cash2Leads, our calendar has been full of qualified meetings. Their done-for-you approach makes outbound effortless, and the unit economics are easy to justify. It's a scalable model that delivers real ROI.

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Brooklyn Simmons

Operations Manager

@brooksim1

Contact Us

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